Nexus Equine wanted a logo and identity for their newly founded organization that would be modern, incorporate the idea of connection, and use shades of blue and maize yellow in the color scheme.
The founders of Nexus Equine have years of professional experience with horses combined with passion for horse welfare and owner education. This logo and identity combines the professional and heartfelt aspects of the organization. The typeface, Bentham, communicates the level of knowledge and professionalism that can be expected from the Nexus Equine team, while the softer colors and texture of the other logo elements reminds viewers of the heart of the organization.
